Boatyard is an on-demand boating services platform catering to and connecting marinas, boat owners, and service providers. Genome built the platform, which is an API-based application with a responsive web admin interface and a consumer-facing native mobile app that allows boat owners to seamlessly select, schedule, and pay for services from providers — whatever and wherever boat owners need it.
My Role: User Experience researcher, User Experience Designer, Visual Design Lead, Creative Lead
Maserati Display Rental Portal
Maseratiusadisplayrentals.com is a destination for all of Maserati’s USA Dealerships to order auto show exhibit and display materials for their local Maserati events. Maserati’s USA Corporate Headquarters uses the site’s intuitive dashboard to oversee event scheduling, manage exhibit and display inventory, invoice dealerships, and arrange and track shipping.
My Role: User Experience Designer, Visual Design Lead, Creative Lead
The Hands All Together app is a collaborative effort of the RANE Institute, Citizen's Crime Commission, The Justice Department, FBI, Red Cross and many other organizations. It's a non-profit source of information for potential police-civilian encounters.
The Hands All Together responsive website, iOS app and Android app for tablet and mobile was created and developed at Genome. It was designed keeping the mind the custom Node.JS Content Management System that supports it.
I created the UX and UI design. Some of it's features include clean editorial page layouts for maximum readability, offline content viewing and is fully device agnostic.
This creative is only a part of the huge campaign designed for Land Rover USA for the launch of Range Rover Sport 2014. I worked with a team of Art Directors, Copywriters and Account Executives to create rich mobile units, banner ads, dynamically changing Pandora skins that refresh based on the choice of music station and flipboard ads. As a part of the campaign strategy, custom Pandora music stations were created based on the capabilities of the Range Rover Sport and the feelings it evoked.
This campaign, including a second-screen experience app (not shown here) won the Mobile Rich Media Display - Silver Award at the IAB MIXX AWARDS 2014.
Poln is the only platform designed specifically to help small to mid-sized online businesses acquire new customers. Their mission is to help SMBs find customers easier and more cost-effectively than Facebook and Google Adwords.
I am the Creative Director at Poln and oversee all in-house and client-related design deliverables. I manage a team of 2 Senior Art Directors in tandem with the sales team. Some of these examples show the logo designed for Poln when it came into being in 2015, the product UI that enables small businesses to select their exact target audience, upload creative and manage campaign reports.
The Poln Holiday page was launched in November 2015. To make it more user oriented we chose to show facts, success stories and step by step creative 101 lessons.
View site at holidays.poln.co
To learn more about this business and the product visit www.poln.co
Winner of :
W3 Silver award 2016 for Websites in Corporate Communications category
W3 Silver award 2016 for Websites in Professional Services category
Davey Awards 2016 - Silver for Websites in the Professional Services category
Ranked #241 on the 2015 Inc. 500 list of the fastest-growing private companies in America, Syntactx is headquartered in NYC. Operating in a competitive vertical, Syntactx sought to separate themselves by rebranding the company and launching a new site that offers users a healthy lifestyle image that leaves their corporate, medicinal, out-dated, and sterile visuals behind.
View site at www.syntactx.com
Full brand redesign including logo, colors palette, fonts and user interface
Home page video created with Rotoscoping in Adobe After Effects to create a 3-dimensional experience
Overall design is a combination of healthy lifestyle images mixed with corporate details of the business to provide a positive feeling while browsing the site
Owncloud – file sharing system side-by-side with site
Responsive web enabled
Progressively enhanced site built for maximum cross-browser compatibility to accommodate the diverse technologies used by Syntactx clients
Fully device agnostic (desktop, tablet, mobile)
My Role: Creative Director, Lead UX and UI Designer
Genome conceived and built Swagify in-house, for Shopify, one of today’s most popular e-commerce platforms with nearly 300,000 on-line stores. The Swagify app allows Shopify store owners to upsell and cross-sell products and bundles with highly customizable offers at the point of checkout based on the contents or dollar value of the customer’s shopping cart.
Swagify increases conversion rates and sales by 20%-30% by allowing store owners to create highly customizable offers. Swagify integrated feature set includes Upsell Products Based on Custom Tiers, Increase and Optimize Sales, Incentivize Customers, Boost Brand Loyalty, Flexible Campaign Controls and Real-Time Analytics.
I was the Creative lead as well as UX and UI designer for the app and the landing page. Fun fact: I came up with the name because my coworkers call me Swags and it fit the concept perfectly :)
I get no royalties :(
View the app at apps.shopify.com/swagify
View the Landing Page at swagifyapp.com
Swagify was featured as Shopify's New and Noteworthy app the same month it launched.
A portfolio/corporate website for a growing design and technology startup agency in New York City where I currently work as Sr. Art Director. We created the Genome website from scratch, keeping in mind the impression we wanted to make as a new agency in NYC's design industry. We didn't claim to be extremely different like every other newbie, we claimed to be extremely hard-working and empathetic individuals, creators, artists and developers with a great eye and great skills.
The Genome website went on to win the W3 Gold Award, Feature of the Day on CSS Light in July 2015 and honorable mention in the Graphic Design Journal's 26 Best Responsive Design Websites.
For more than 80 years, Lichtenberg has been a leading designer and manufacturer of curtains and draperies for home and bathroom applications.
With their offices and showrooms in NYC being home to bi-annual meetings for their buyers from Walmart, J.C. Penney, Kohl's, and many other top retailers, their team was looking to create a unique and memorable presentation.
For their latest showroom exhibit, Lichtenberg's design team requested that Genome produce a simple interactive touch screen to enhance the experience by allowing buyers to create their own mood boards featuring new products from the exhibit. Once mood boards had been created, buyers could email the collection to themselves for review at their home or office.
My Role: Creative Direction, User Experience, Design, Video Production
www.mylandrover.com was created in 2010 for Land Rover owners. It's a customized, responsive hub where new LR owners can register their new vehicle and enjoy the interactive experience detailing all its features. Plus, a live social networking feed was incorporated, to share how other users are creating experiences with their vehicles. (Only LR owners can access this site)
My Role: User Experience, Art Direction
Winner of :
W3 Best in Show award 2016 for Websites in Music category
W3 Silver award 2016 for Website in Gaming category
Davey Awards 2016 - Gold for Websites in the Music category
Davey Awars 2016 - Silver for Websites in the Media Streaming category
Universal Music Group is home to the world’s largest catalog of recorded music. We produced a responsive destination for their March Music Challenge for the second time since 2014. Built with brackets containing music from various schools in the US, Universal Music Group aimed to capture consumer data while increasing fan engagement by turning their focus toward streaming, the dominant means of consuming music.
While this campaign was live only between March-May 2016, here's a full demo of the experience. March Music Challenge
Time-based rollout of brackets
Album art from the curated playlist was used to create dynamic background graphics
Live polling of social shares, playlist plays and Spotify follows
My Role: Creative Direction, User Experience
Grayers was established to fill a gap in the men’s market for a well-crafted clothing collection with great fit, crazy good quality, and incredibly reasonable prices.
We revamped their UI/UX to support a new customized CMS on the Shopify platform which streamlined the shopping and Ecommerce solution.
In addition, I've been leading the creative department to create promotional banners and marketing emails targeted to boost sales by using the best marketing practices and testing multiple templates to research user preferences.
A predecessor of the March Music Challenge (2016), the World Music Challenge (2014) was a tier-based music competition pitting countries against each other. This brackets styled experience aimed to generate more CRM lists and raise worldwide awareness about Universal Music streaming services.
The website boasted of a Spotify and YouTube integration which allowed music lovers to stream playlists based on the country they supported. A custom backend supported the timely rollouts of countries/playlists qualifying in the brackets. Every play and share was counted toward the overall score of that playlist, with one country finally emerging as a winner. A leaderboard showed the highest scorers.
My Role: Art Director, Designer
Yet another fun project for Universal Music Enterprises created to re-imagine, re-design, and re-build a new responsive web experience on top of Sinatra.com for Frank Sinatra’s 100th Birthday Celebration. The experience allowed fans to participate in his birthday by posting messages to Twitter and Instagram (#Sinatra100) that were then pulled into the official Sinatra.com Birthday Global Hub.
The creative captured Sinatra's essence through imagery and FSE's brand guidelines. The four-day campaign produced over 52 million impressions across Sinatra’s site, Twitter, and Instagram!
My Role: Creative Director, Designer
A collection of print and digital direct marketing work created for Citibank between 2010 and 2014
My Role: Art Director
Shoowin is a new startup that lets you reserve playoff tickets to sports events on the cheap. It creates partnerships with leagues and sports teams for an allotment of tickets that can be reserved at low prices.
Currently in beta, Shoowin wanted to build wireframes for this web product they had been working on for a few months. Their current product TeamTix worked as a widget of sorts on third-party websites and they wanted to change that. Along with the client and the user research they supplied, the priorities of the website would be finding and reserving tickets for sports events.
The project timeline followed the steps below to completion:
Competitor Analysis - Ticketmaster, Seatgeek and Ebay worked either in the same realm of business or functionality.
Feature List and Information Architecture - Create a minimum viable product, to build out and test, with the most essential features
Wireframing - Generate flows and wireframes of the full application
Prototyping - Create a low fidelity Invision prototyp for client and stakeholders to test
UI - Design full website
Beta - Now live, the MVP is being tested with beta users