A predecessor of the March Music Challenge (2016), the World Music Challenge (2014) was a tier-based music competition pitting countries against each other. This brackets styled experience aimed to generate more CRM lists and raise worldwide awareness about Universal Music streaming services.
The website boasted of a Spotify and YouTube integration which allowed music lovers to stream playlists based on the country they supported. A custom backend supported the timely rollouts of countries/playlists qualifying in the brackets. Every play and share was counted toward the overall score of that playlist, with one country finally emerging as a winner. A leaderboard showed the highest scorers.
My Role: Art Director, Designer