This creative is only a part of the huge campaign designed for Land Rover USA for the launch of Range Rover Sport 2014. I worked with a team of Art Directors, Copywriters and Account Executives to create rich mobile units, banner ads, dynamically changing Pandora skins that refresh based on the choice of music station and flipboard ads. As a part of the campaign strategy, custom Pandora music stations were created based on the capabilities of the Range Rover Sport and the feelings it evoked.

This campaign, including a second-screen experience app (not shown here) won the Mobile Rich Media Display - Silver Award at the IAB MIXX AWARDS 2014.